AddStructure is joining Bazaarvoice!

AddStructure was founded to make it easy and convenient for consumers to discover products across any shopping channel and on any device. Our unique machine learning and natural language processing technology made this vision possible by extracting insights from, and adding structure to, consumer-generated content. Today, our search and discovery applications are used by leading retailers and millions of consumers on a daily basis. As the next stage of the AddStructure journey, it is with great pleasure that we announce our acquisition by Bazaarvoice.

The combination of our companies is a natural one. Fusing our technology with Bazaarvoice’s vast network of brand and retail websites and the company’s expertise in consumer-generated content will create significant new opportunities and value for our combined customer base. We are also happy to report that our Chicago and New York teams will remain intact, growing Bazaarvoice’s existing presence in those two cities.

We are grateful for the mentorship that our early retail clients provided us, thankful for the trust our investors had in us, and are excited to contribute to Bazaarvoice’s culture of innovation.

Jarrod Wolf, William Underwood, and the AddStructure Team

P.S. You can read the full press release here.